Target Market*
- Readership per publication: 120 000 during a period of 18 months
- Women (81 %)
- Readers aged between 30 and 59 years old (82 %) : 62 % are aged between 35 and 54 years old
- Household revenue : $70 000
- 3 readers/copy
- 50 % of our readers allocate more than 60 minutes to reading the magazine.
- Home owners: 74 %
- 54 % of our readers use Le Guide Cuisine to plan their food and kitchen accessory purchases.
*from a survey of our readers who participated in a contest for a trip during 1999.