• One guide for each season.
• A minimum of 100 pages and 100 recipes per publication.
• Distributed in more than 6000 point of sales throughout the entire province of Quebec, Northern Ontario and the French Maritimes.
• 60% of copies is distributed in supermarkets.
• Guaranteed minimum distribution of 45 000 copies per issue.
• 100% of distribution sold during a period of 18 months.
• An average of 50% of copies is sold on the first distribution, the balance is sold using various marketing methods (redistribution, collector’s albums, etc...).
• Circulation: 45 000 – 55 000 copies.
• Unit cost: $6,95.
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