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| On peut facilement alléger certaines recettes. En général, on peut couper la quantité de sucre du tiers dans les recettes de gâteau sans en affecter le résultat et le goût. |
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Canadian Advertizing Rates and Data (CARD) 
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LES SERVICES
PUBLICITÉ
SITE INTERNET
PUBLICITY
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Le Guide Cuisine (ID# 14229)
CONTACT INFORMATION
Published by:
Communication Duocom Inc.,
72 B Sainte-Anne St., Ste. 201,
Sainte-Anne-de-Bellevue, QC H9X 1L8.
Phone: 1 800 558-5508/514-457-0144. Fax: 514-457-0226. Email: info@leguidecuisine.com
PERSONNEL
Ed./Sales Mgr.: Nicolas Vallee.
Prod. Mgr.: Kristine Doucet
Ad material to be sent to office address above
MEDIA REPRESENTATIVES
Jacques Lauzon & Associates.
100 Alexis-Nihon, Ste. 592, Montreal, QC H4M 2P1.
Phone: 514-747-2332. Fax: 514- 747-6556.
Louise Lussier (Email: jla@qc.aira.com)
Association Memberships: Please supply information as appropriate
GENERAL INFORMATION
Established: 1995
Frequency: Issued 5 times per year
Subscription: Single copy $5.95. Per year: Can. $22; U.S. $30; Foreign $40.
Published in: French
Editorial Profile: Provides the French community with over two hundred recipes per issue.
Recipes and photography are created by the publisher.
ISSUANCEE AND CLOSING:
| Issue: |
Space: |
Mat'l: |
Issued: |
| Mar. |
02/10/2005 |
02/18/2005 |
03/04/2005 |
| May |
04/09/2004 |
04/16/2004 |
05/08/2004 |
| Sept. |
08/10/2004 |
08/17/2004 |
09/03/2004 |
| Nov. |
10/10/2004 |
10/19/2004 |
11/05/2004 |
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ADVERTISING RATES
Rates effective July 01, 2002
Agency Commission: 15%
Cash discount: None
Payment Terms:Cash discounts as stated on invoice. Special discounts on special projects.
B&W rates: 4-COLOUR rates less 10%
Volume Discounts: 20,000 5%; 40,000 11%; 7,500-10,000 2%; 20,001-30,000 8%; 40,001-55,000 15%
2-Colour Rates:
General: Rates the same as 4-Colour
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4-COLOUR RATES:
1 p. ............................$3050
1/3 p. .........................$1425
2/3 p. .........................$2625
1/2 p. .........................$1895
COVER RATES:
Feneral: 4-COLOUR: Non- cancellable.
2nd ..............................$3575
3rd ...............................$3525
4th ..............................$3995
NOTICE/CLASSIFICATION RATES:
General: Accept new procuct listings with proper material & must be available in stores in Que.
INSERT RATES: General: Minimum 20,000
POSITION CHARGES: Maximum 20% on space only.
BLEED CHARGES: No Charge
MECHANICAL SPECIFICATIONS:
Format: Magazine
Live Area: 7-1/2 x 10-1/8
Trim size: 8-1/8 x 10-7/8
Bleed size: 8-3/8 x 11-1/8
D.p.s. bleed Size: 16-1/4 x 11-1/8.
Printing Process: Cold web offset.
Binding Method: Saddle-stitched (staple).
Halftone Screen Frequency: 150 lpi.
Material Submissions: Electronic files only.
Electronic File Formats Accepted: AI, QXD
Platforms Supported: MAC
Transfer Media: CD-ROM, Zip, Jaz
Communications Protocols:
| Unit |
Wide |
Deep |
Unit¨ |
Wide |
Deep |
| 2/3 v. |
4-3/8 |
10-1/8 |
1/3 h. |
7-3/8 |
3-1/8 |
| 1/2 h. |
7-3/8 |
4-11/16 |
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CIRCULATION
Publisher's sworn statement for the period Mar 01, 2003 to Sept 30, 2003
Average total circulation..................47,000
Average total paid...........................27,270
Average total non-paid ....................19,730
Average total subscriptions................1,625
Average total single copy sales..........25,645
*Geographical Breakdown
N.S............. 1,000¨ ¨ ¨ ¨ Que. ..........49,000
N.B............. 2,000
*Based on the May 2003 issue.
Le Guide Cuisine (ID# 14229); Date last confirmed March 04,2004
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